HUBUNGAN ANTARA SENSORY EXPERIENCE DAN EMOTIONAL ATTACHMENT DENGAN NIAT KUNJUNG ULANG KE TEBING BREKSI

Silvane Elsan; Steven Ajan; Hary Hermawan; Francisca Ratna Ardanari

Authors

Silvane Elsan Sekolah Tinggi Pariwisata Sahid Surakarta Author
Steven Ajan Sekolah Tinggi Pariwisata Sahid Surakarta Author
Hary Hermawan Sekolah Tinggi Pariwisata Sahid Surakarta Author
Francisca Ratna Ardanari Sekolah Tinggi Pariwisata Sahid Surakarta Author

Abstract

Tebing Breksi is a leading tourist destination in Yogyakarta that offers a unique experience for visitors.sencory experience and emotional attracment are important elements in creating atractiviness and increasing visitor loyality. This research aims to analyze the influence of sensory experience and emotional attachtment on tourists’ revisist intention to Tebing Breksi. This research uses a quatitative method with a survey approach. Data were collected through questionnaires distributed to tourists who had visited Tebing Breksi. The research sample was obtained using purposive sampling technique. Hypothesis testing was conducted using multiple linear regression analysis to identify the relationship between sensory experience, emotional attachment, and revisit intention.The results showed that sensory experience has a positive and significant effect on revisit intention. Sensory experiences involving natural scenery, natural sounds, and interaction with the physical environment of the destination are able to create a deep impression for tourists. In addition, emotional attachment also has a significant influence on revisit intention, where the emotional bond formed through memories, satisfaction, and a sense of belonging to the destination increases the tendency of tourists to revisit.

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